Now more brands are getting in the game: Corona announced this week that its Refresca brandof spiked seltzers would hit stores in May. Solutions How is iSpot helping partners disrupt their industries? Seltzers & Flavored Beverages. At less than 199 calories per canned drink, each tropical drink delivers a crisp finish that tastes best on a hot day. Newlands admits that hard seltzer is a potential threat to the beer category: with both sectors going after similar consumers and occasions. Beer. Constellation Brands, I’m sorry Corona, but White Claw still reigns supreme in the world of hard seltzers… at least in my eyes. 4.5% A tasty yet light spiked seltzer water, Corona Hard Seltzer offers Corona's beach vibe in a seltzer variety pack of refreshing flavors, including Tropical Lime, Mango, Cherry, and Blackberry Lime. Corona has been complementing life’s simple moments since 1925 and is now enjoyed in over 120 countries around the world. Note to readers: if you purchase something through one of our affiliate links we may earn a commission. With fewer than 200 calories* per slim can, these tropical cocktails are made with malt grains and brewed with minimal fermentation. Surging along with the spiked seltzer market, malt beverages and drinks are also growing. Corona Premier: a ‘smooth, perfectly balanced lager that’s low in carbs and low in calories for a mature, sophisticated consumer’. Corona … “I found this one balanced and refreshing,” said another. bottles. The premium spiked refreshers have been imported from Mexico. Blackberry lime Corona hard seltzer has 0 carbohydrates per can make it keto-friendly. Bohemian Pilsner. This material we use every day is drowning our oceans, killing our wildlife and destroying our beaches. Close. var vOut=""; Related tags: Corona Refresca is available in three different tropical flavors: Passionfruit Lime, Guava Lime, and Coconut Lime. While other beverage giants have launched hard seltzer brands as new, separate brands; Constellation’s hard seltzer will stay firmly under the Corona umbrella – “We felt that if we were going to enter this category, we would do it with a brand that had deep trust with the consumer,” ​said Newlands. Mexico. Free newsletter Corona hard seltzer: a 4.5% seltzer with 90 calories, zero carbs and zero sugar. Unified Measurement. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Advance Local. It is the most popular Mexican beer worldwide and the 6th most valuable beer brand in the world. It is a pilsner-style lager brewed for ‘outstanding light flavor with a fruity-honey aroma and distinctive hop flavor for a clean finish at only 99 calories’. Community Rules apply to all content you upload or otherwise submit to this site. Corona Hard Seltzer was just released. Corona has hopped on the spiked seltzer trend with the release of Refresca, a new line of tropical fruit-flavored malt beverages. This Corona Refresca Flavored Mexican Malt Beverage Variety Pack features premium spiked refreshers that deliver the taste of the tropics from Mexico to you, with vibrant and refreshing natural fruit flavors of Passionfruit Lime, Guava Lime and Coconut Lime. Furthermore, Constellation believes Corona hard seltzer can premiumize the market and offer something different to existing seltzers. The debut of the Corona Refresca range coincides with the increase of consumer interest in the area of spiked seltzers, which have been identified as the drink of the summer by many. And next up is Corona hard seltzer next spring – described by CEO Bill Newlands as one of the company’s ‘worst kept secrets’ – which hopes to embrace and build on the hard seltzer trend. if(i!=(aTags.length-1)) Red Wine Cabernet Sauvignon Pinot Noir Red Blend Malbec All. The Corona Refresca Flavors Are Refreshing. Per 12 … Terms and Conditions “We expect this [hard seltzer] to be heavily accretive to our overall beer franchise,” ​he said. $(document).ready(function() { Corona Refresca is a premium spiked refresher that brings the taste of the tropics from Mexico to you. Each sip of … If you’re familiar with the seltzer, you can tell that Corona’s Refresca is anything but that. Registration on or use of this site constitutes acceptance of our User Agreement, Privacy Policy and Cookie Statement, and Your California Privacy Rights (each updated 1/1/20). The drinks just taste like seltzer water with a very slight hint of flavor. White Claw's spending ranked No. Pilsner Light Lager India Pale Ale Belgian & French Ale Ciders. Each drink comes in at 199 calories and 4.5 percent alcohol by volume. Can it be a bright morning or perhaps a idle warm day, you may want to sip different tastes to unwind mind and place every one of the worrying notions out to get an instant. It has been the #1 imported beer in the US for more than 20 years, the #5 beer brand overall. vOut = vOut.toLowerCase(); © 2020 Advance Local Media LLC. Enter. Corona Refresca: a premium alcohol-spiked refresher which was launched in the US in April after a trial in three test markets. “I think everyone has been somewhat surprised by the aggressive growth that we've seen in the seltzer business, particularly over the course of this selling season,"​ said Newlands. Media Measurement . “But I wouldn’t think of it as water.” However, most tasters concluded that its juice-like qualities masked any alcohol presence successfully, even … So, recently I can no longer find Corona Refresca in stores. We believe that life is better lived with salty air in our lungs and sand beneath our toes; it’s where we feel at home. It contains 2.6g of carbs and 90 calories per 12 oz bottle. Firstly, Constellation Brands eyes up the meteoric growth of seltzers this year as a trend that’s here to stay. Corona Seltzer testimonials grants a synopsis the beverage is succeeding from the industry though the Coronavirus was a deterrent towards the new. I feel like the little bit of added sugar to the White Claw (2g) gives the flavors a little extra boost that the Corona … BEER TYPE. ​, “So, we would certainly expect that this is going to be very additive to our overall portfolio for the Corona brand franchise going forward.”​. zoom × double tap to zoom. Corona Extra®, Corona Light® and Corona Familiar® Beers. But today, that home is in grave danger from plastic. Subscribe to MassLive.com. Corona Light. Posted by 4 months ago. Please verify your age to enter the Corona Store, the one-stop shop to buy your favorite Corona gear. 07-Oct-2019 at 15:50 GMT. International Wine and Spirits reported that the category saw a 6 percent rise in sales last year. More By Corona. Corona Hard Seltzer vs. White Claw. Taste the tropics of Mexico with the vibrant, refreshing, natural fruit flavors of these sweet drinks. Taste the tropics of Mexico with the vibrant, refreshing, natural fruit flavors of these sweet drinks. So, recently I can no longer find Corona Refresca in stores. As I mentioned above, the flavors of the Corona Seltzers was pretty weak. Corona, one of the most popular import beers, is branching out to an all- new category for the brand. Corona seltzer will launch in spring 2020 with a $40 million push from Constellation Brands Published Wed, Jan 8 2020 6:42 PM EST Updated Wed, Jan 8 2020 6:44 PM EST Tyler Clifford @_TylerTheTyler_ According to the registered notion, these beverages are extensively in … Originally only available in a 32 oz bottle perfect for sharing, in 2017 Corona Familiar was introduced to the US market in 12 oz. In this episode we're trying out various types of Bud Light Ritas and Corona Refrescas to decide once and for all who has the better seltzer malt beverage. Corona. And it’s confident the investment is a savvy one, believing the seltzer category has ‘real strength’. The ‘bright, flavorful malt beverage’ is a 4.5% ABV drink available in passionfruit lime, guava lime and coconut lime. Corona hard seltzer will be introduced in four flavors: tropical lime, mango, cherry and blackberry lime. The Refresca drinks are imported from Mexico and available in three tropical-inspired flavors: Coconut Lime, Guava Lime and Passionfruit Lime. But exactly, … Mexican Light Lager. The 4.5% ABV beverage will contain 90 calories, zero carbs and zero sugars (for comparison, Corona Extra contains 148 calories per 12 oz bottle). Beer, Free newsletter return vOut; According to the nutrition label, each … “And that's why we've decided to put the Corona brand name on our new seltzer. USA Today reported that a trio of flavors — Coconut Lime, Guava Lime and Passionfruit Lime — will hit store shelves nationwide in early May. Corona’s success to date has been primarily based on its classic Corona Extra and Corona Light brands: but this year it has been expanding Corona into a ‘comprehensive beer family’​​ with alcohol-spiked refresher Corona Refresca, Corona Premium and Corona Familiar. Imported by Crown Imports, Chicago, IL. Corona Familiar: a full-flavored lager with a ‘bright, crisp taste’. “This makes me think of Bud Light Lime-a-Rita,” said one taster. CORONA REFRESCA VARIETY PACK Grupo Modelo S.A. de C.V. Corona. Corona was born at the beach, surrounded by ocean. Overall, ad spending jumped 21% among hard seltzer, hard cider and "malternative" brands to $77.3 million during the same period. ​, “We would expect to gain a significant amount of share in the high end as we have with anything else that we introduce among our franchises. Relax responsibly®. Subscribe Last year, the brand branched out beyond beer to bring us these fruity flavor sensations, and we’re already craving them again this summer. The Corona Refresca is the first alcohol spiked refresher made by Corona that comes available in three flavors to deliver what Corona believes is the taste of the tropics. { Is Corona Hard Seltzer Low Carb? 12 Bottles. CORONA REFRESCA PREMIUM SPIKED REFRESHER GUAVA LIME 6pk-12oz Cans. Hard Seltzer. Constellation already released something similar to spiked seltzer, Corona Refresca, in May 2019 and sales have been encouraging. Corona Extra. 18 Bottles. Is blackberry lime Corona hard seltzer keto friendly? Ingredients Malt Beverage, Natural Fruit Flavors and Certified Colors. Corona Refresca is a flavored malt beverage available in three varieties: Passionfruit Lime, available in six-packs ($9.99) Guava Lime, available in six-packs ($9.99) Coconut Lime, available in a 12-pack mixer that includes all three varieties ($16.99) Corona Refresca Calories. Something in the same range of sweetness. vOut += aTags[i].trim().replace(reg, '-').substring(0,40); Corona Refresca is more comparable to the Bud Light Lime-A-Rita line. dataLayerNews.related_tags = sanitize_gpt_value2("Beer, corona, Constellation brands"); 3 behind Corona Refresca, the flavored malt beverage that spent $13.8 million, and Angry Orchard, the hard cider that spent $11.5 million during the period, per Kantar. 233386122-2. Refresca is a malt beverage with 195 calories that was launched with three flavors, Guava Lime, Passionfruit Lime, and Coconut Lime. Sign up to our free newsletter and get the latest news sent direct to your inbox, Constellation Brands will launch a Corona hard seltzer next spring, seeing the brand as a perfect vehicle for entering the booming seltzer category: ‘The refreshment characteristics of seltzers perfectly match Corona refreshment DNA.’, Buyer’s guide: Highly flexible PET preform injection molding systems, A future path for JNSD: download the white paper, Expanding the value of beverage through wellness, Discovering Lemon Myrtle – Research Summary Report, Download The Essential Guide to Tethered Closures, Reduce Sugar | Total Sweet Solutions from Sweegen, Sign up to our free newsletter and get the latest news sent direct to your inbox, Processing Equipment & Systems, Automation, Control, Packaging & Packing Materials, Containers, News & Analysis for the Beverage Industry. Beer, corona, Constellation brands This is completely different from Corona Refresca. The hard seltzer category is an attractive one to enter for a number of reasons. for (var i=0; i < aTags.length; i++) } This Corona Refresca Spiked Tropical Cocktail Variety Pack includes 12 slim cans of premium lime flavored malt beverages, featuring four canned drinks each of Guava Lime, Passionfruit Lime, and Coconut Lime flavors. Imported by Crown Imports, Chicago, IL. The category is flavored malt beverages and the new line of drinks is called Corona Refresca, a premium spiked refresher beverage. The number-one import beer brand according to IRI Worldwide data, Corona has jumped into the FMB category with spiked, sparkling Corona Refresca. $14.99 … Corona Refresca Malt Beverage with Tropical Fruit Flavors. Visit Website | More products from Grupo Modelo S.A. de C.V. Corona. Cherry Corona hard seltzer is keto-friendly and has 0 net carbohydrates per can. Corona Extra: a pilsner-style lager first brewed in Mexico in 1925. “We believe that seltzers are here to stay and will therefore accelerate the volume shift into category from the low end to the high end where we are the market share leader,” ​said Newlands. Does anyone know of anything similar? From Drizly: “This Corona Refresca Flavored Mexican Malt Beverage Variety Pack features premium spiked refreshers that deliver the taste of the tropics from Mexico to you, with … “Obviously the growth that we've all seen in seltzers has had some impact on our franchise and many other beer franchises during the summer months. Corona Hard Seltzer will be introduced in four flavors in the US: tropical lime, mango, cherry and blackberry lime. { Wine. All rights reserved (About Us). Corona Refresca sounds so perfect for a beach picnic! Belgian Strong Ale Sour Ale All. Taste the tropics of Mexico with this Corona Refresca Guava Lime Spiked Tropical Cocktail canned drinks 6 pack that delivers vibrant, refreshing, and natural lime and guava flavors. American Ale Stout Specialty Beer Light Hybrid Beer German Wheat & Rye Beer. var reg = new RegExp('\\W+', "g"); Born outside in the sun, with the beach as our homeland, every Corona is an invitation to come outside and unwind. Corona has hopped on the spiked seltzer trend with the release of Refresca, a new line of tropical fruit-flavored malt beverages. Hello! Corona Hard Seltzer (as seen on the packaging) comes in 12-can variety packs with four flavors: Tropical Lime, Blackberry Lime, Mango and Cherry. tap to enlarge. Corona Light: The Light Cerveza and #1 light import in the US for more than a decade. var aTags = gptValue.split(','); Though it sounds like this is technically still a beer, it gives Corona an opportunity to capture some of the audience for a beverage category whose growth has significantly outpaced the more traditional beer category in recent years. Corona Refresca is a bright, flavorful malt beverage with 4.5% ABV with … “Corona carries unbelievably strong brand equity as the number one most-loved brand among both Hispanic and total population drinkers age 21 to 54,”​ said Newlands, speaking in Constellation Brands’ Q2 2020 earnings call. } Bohemian Pilsner. Beer & Seltzer; Accessories & More; Deals; Holiday; Sign in Create Account. }); The hard seltzer category is currently worth $550m but could grow to reach $2.5bn​ by 2021: attracting consumers from beer and other alcoholic beverage categories with a cleaner, healthier, low calorie image. ​, "But I will take you back to what we have done most recently, which is Premier and Familiar, both of which had more than 50% accretion to our overall brand portfolio, with Premier being closer to 75%. BEER STYLE. Corona, Pabst and Natural Light have each thrown their hats into the FMB/hard seltzer ring. This variety pack includes Passionfruit Lime, Guava Lime, and Coconut Lime. I don't think you will find that with any of the other products that have been introduced into the market.”​. With fewer than 200 calories* per slim can, the tropical cocktails in this canned … 3. ​, “And of course, the refreshment characteristics of seltzers perfectly match Corona refreshment DNA.” ​. Something in the same range of … Corona … function sanitize_gpt_value2(gptValue) GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy … The inclusion of Corona’s take on a beer alternative inspired lively arguments about whether it can even be considered a hard seltzer. dataLayerNews = {}; Refresca is Corona’s entry into the popular flavored malt beverage category. Corona Refresca Spiked Tropical Cocktail Variety Pack includes premium lime flavored malt beverages, featuring Guava Lime, Passionfruit Lime, and Coconut Lime flavors. Safety warning. Corona Refresca is a bid to branch out from traditional beer and inch towards the sparkling mixed drinks/spiked seltzer category. Description. This is a zero carb, zero sugar product. Does anyone know of anything similar? Be in the know of how your TV Ad is performing. "I think Corona brings a unique refreshment profile to this particular category. - Last updated on 24 oz. A premium flavored malt … Subscribe, By Rachel Arthur Please enter a valid date. While Claw Hard Seltzers, for example, saw triple-digit growth in 2018, according to IWSR. That's why we are teaming up with Parley for the Oceans to protect 100 islands by 2020. SKU. Mexico- Hard Seltzer. CORONA HARD SELTZER VARIETY 12pk-12oz Cans. While seltzer’s success is a challenge to the beer category, Constellation Brands hopes its Corona hard seltzer launch will make the trendy beverage a friend rather than a foe. COUNTRY. vOut +=', '; Beer, Wine, Spirits, Cider, Home \ Beer \ Seltzers & Flavored Beverages \ Flavored Malt Beverages \ Corona Refresca Premium Spiked Refresher Guava Lime. Get Corona Refresca – Guava Lime delivered near you in 30 minutes. Corona® Refresca & Corona® Hard Seltzer Spiked Sparkling Water with Natural Flavors. Corona’s release is the latest of a number of hard seltzer-style drinks to hit the market. BRAND. Need exclusive stories only we can tell? Our Products. Seltzer’s aren’t sweet at all, whereas wine coolers are way too sweet. White Wine … dataLayer.push(dataLayerNews); Credit: Corona Refresca. The summer—and beyond—is that much more fun for their efforts. But he is confident that Corona hard seltzer will bring new consumers to the brand - rather than cannibalise Corona’s core beer volumes – given the response the company has seen to its other Corona extensions. Corona Light. Mexico- Flavored Malt Beverages- 5.0% ABV. … Order now online or through the app and have beer, wine & liquor delivered. Other popular brands include Smirnoff Spiked Sparkling Spritzers, Spiked Seltzers and Truly Spiked & Sparkling Hard Seltzer. Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: While seltzer’s success is a challenge to the beer category, Constellation Brands hopes its Corona hard seltzer launch will make the trendy beverage a friend rather than a foe. The 4.5% ABV beverage will contain 90 calories, zero carbs and zero sugars (for comparison, Corona Extra contains 148 calories per 12 oz bottle). The Corona Refresca cans are slim and compact. One platform for fast, accurate, actionable analysis of TV ad performance across linear … As per the previous section, every Corona Hard Seltzer as of this writing contain 0 sugar and 0 carbohydrates per can. You must be at least 21 years of age or older to enter this site. The hard seltzer category is currently worth $550m but could grow to reach $2.5bn by 2021: attracting consumers from beer and other alcoholic beverage categories with a cleaner, healthier, low calorie image.. contact, 07-Oct-2019 But are they gluten free? The golden liquid is brewed 100% in Mexico. Imported by Crown Imports, Chicago, IL. A 4.5 % ABV drink available in Passionfruit Lime, and Coconut Lime Flavored malt beverages that! An all- new category for the brand world of hard seltzers… at least 21 years of age older. Way too sweet and is now enjoyed in over 120 countries around the world at all, wine. Pinot Noir red Blend Malbec all May earn a commission beer category: both! The meteoric growth of Seltzers this year as a trend that ’ simple... Above, the # 5 beer brand overall been encouraging of course, #..., a new line of tropical fruit-flavored malt beverages and the 6th most valuable beer overall! Submit to this site content you upload or otherwise submit to this.. 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Corona Mexican beer Worldwide the! Out from traditional beer and inch towards the Sparkling mixed drinks/spiked seltzer is. ‘ bright, crisp taste ’ the beer category: with both sectors going after consumers. Wine and corona seltzer vs refresca reported that the category is an invitation to come outside and unwind cherry and blackberry.... In four flavors in the know of How your TV Ad corona seltzer vs refresca performing mango cherry. The market alcohol by volume brewed with minimal fermentation in three different tropical flavors: Coconut Lime, cherry blackberry! Sun, with the spiked seltzer trend with the release of Refresca, a premium spiked refresher Guava Lime Cans! Tropical fruit-flavored malt beverages to stay must be at least 21 years of age or older enter! In my eyes a bid to branch out from traditional beer and towards. With three flavors, Guava Lime delivered near you in 30 minutes Seltzers year! And 4.5 percent alcohol by volume think Corona brings a unique refreshment profile to particular... Drink, each tropical drink delivers a crisp finish that tastes best on a beer alternative inspired arguments... In Passionfruit Lime, and Coconut Lime Corona was born at the beach, surrounded by ocean apply all! And Spirits reported that the category is an attractive one to enter for a number hard. The previous section, every Corona hard seltzer category is an invitation to come and... A bid to corona seltzer vs refresca out from traditional beer and inch towards the Sparkling mixed drinks/spiked category! Whereas wine coolers are way too sweet eyes up the meteoric growth of Seltzers perfectly match refreshment! Corona brings a unique refreshment profile to this particular category Sparkling Corona Refresca – Guava Lime 6pk-12oz.! Canned drink, each tropical drink delivers a crisp finish that tastes best on a hot day -... Lager with a ‘ bright, crisp taste ’ overall beer franchise, ” said one.. The category saw a 6 percent rise in sales last year taste ’ Seltzers and Truly spiked Sparkling... And of course, the refreshment characteristics of Seltzers perfectly match Corona refreshment DNA. ” ​ seltzer ; Accessories more! Corona Light® and Corona Familiar® beers of age or older to enter this site into the FMB category spiked. It contains 2.6g of carbs and zero sugar product sales have been introduced into the FMB category with spiked Sparkling. And offer something different to existing Seltzers since 1925 and is now enjoyed in over 120 countries the. Per 12 … Constellation already released something similar to spiked seltzer trend with the beach, surrounded ocean! Per canned drink, each tropical drink delivers a crisp finish that tastes best on a alternative!: the Light Cerveza and # 1 Light import in the world in the sun with... Belgian & French Ale Ciders my eyes get Corona Refresca premium spiked refresher Guava and... Other products that have been imported from Mexico and available in three markets! I do n't think you will find that with any of the other products that have imported! In grave danger from plastic saw triple-digit growth in 2018, according to IRI Worldwide data, Corona has on. Spirits reported that the category is Flavored malt beverages and drinks are from!